Featured Work


	Dove’s visibly smooth deodorant was the first deodorant bar in the market to feature a hair minimizing pro-epil complex that left women’s underarms feeling smooth and stubble free. The challenge was to launch a campaign that focused on the uniqueness of the hair minimizing and smoothness features of the product. The answer was a series of non linear digital and analog touch points that served the features in relevant and consumable currencies that our target demo would be able to relate with, share, and trust.


	Rolling Stone magazine is probably one the most iconic and respected brands in the world. The magazine has stood as the peoples voice for music, politics, and pop culture for generations. The challenge was to give the brand a digital overhaul. The challenge was to keep the same tone visually and contextually but add the depth and layering that is only possible in a digital format. The goal was to add some “Rolling Stone” to these extensions of the brand and make them the “Official” online source for all things related to music, politics, and pop culture.


	The challenge was to create an online initiative that would increase awareness and subscriptions to the Washington Post. With everything going on in our world today we created “Polinomics” a unique positioning that the Post could own. Polinomics is a formula that brings the world of politics and economics together and serves it in a relevant format for BDM’s, Politicians, and Prosumers to use as a trusted source. Polinomics was spread across bought, earned, and owned media with plans to spread beyond digital.


	This is a video was created for GE’s It’s Your Smart Grid website. A consumer facing site designed to educate and engage users in the development of GE’s Smart Grid Technology.


	Rock Immortal was created to educate users about the 2009 Rock & Roll Hall of fame induction ceremony and it's celebrity inductees. We created a digital first for the establishment: an interactive monument built with videos, pictures, and stories submitted by fans to express their loyalty and support for their favorite inductees. Each inductee was honored with an iconic monument and users were invited to explore hundreds of digital tributes.

Hotel rooms around the world have fallen prey to the wild lifestyle that is Rock and Roll. Lamps, furniture, electronics, doors, ceilings and windows have all at one time or another been victim to a wild night of Rock and Roll.

Well the buck stops here.

The Hotel Preservation Defense Council is taking a stand against the lude and lascivious acts of those that destruct in the name of Rock and Roll. Check out this fun concept that was developed as a pitch for the RRHOF.


	The following are a few deisgn explorations that were created for ESPN's 2009 Espy's. The explortions were designed as landing pages that would run before the site launch.


	The Mercedes Benz E-Class has an ongoing legacy of being a class benchmark. This micro site prototype was designed to celebrate the defining, rich, and "Enduring" history and features of the all new 2010 Mercedes E-Class.


	Linksys by Cisco presents it's latest line of Wireless home audio products in a series of entertaing yet informative videos and interactive experiences. These videos and interactive digital experiences were featured online & in the form of interactive in-store kiosks at major electronics retail stores.


	The NIKE iD Web site provides a fun and easy way for users to customize and buy footwear and gear. This site prototype was designed to relate to both athlete and artist. The idea was to mash these cultures together and focus on style and individuality. The site would feature an organic customization process that allows the user to design their gear from the "Swoosh" up. This free form design process would give total control to the user & their imagination. The sites "Muse" section would feature gear made by celebrities and designers.


	Humana is one of the largest players in the health care industry pioneering the games for health movement. Their vision is to create ways for people of all ages to reach new levels of health and well being through the use of video game technology. The task was to create a unique brand for Humana, one that would speak to it's audience and not feel like an insurance company. So the strategy was to use a fun and illustrative tone to introduce the brand to a broad audience of gamers and no-gamers, young and old alike. A few elements were created to support the beta phase of the brand. A few of those elements were: a flash micro site, a full conference presence, a brochure, tees, and even toys.


	Tracfone presents OGO® a small but powerful mobile device that let's you IM, play music, browse the web with blazing speed, send SMS, and make calls. The challenge was to design a micro site to help launch the device in the US. Along with the micro site a cast of OGO® characters were created with attributes that link back to specific features on the device and its plan. The characters also have personalities that appeal to the target demo giving the brand and the site a stickiness factor.


	Kaplan's customers are faced with the fear and desire to change their lives. Looking to education as a starting point. The task was to re-brand Kaplan University. These efforts began with the creation of an immersive portal that featured a dramatic ambiance infused with real life journeys. The journeys consisted of case studies highlighting the past, present, and future of an individual, and how Kaplan helped them accomplish their dreams. Users were also invited to create a "Manifesto" a proclamation of their future success. Upon completion of their "Manifesto" users where provided suggestions on how Kaplan can help them accomplish their dreams.


	Sandals is the pinnacle of excellence in all-inclusve couples getaways in the carribean. The task was to create an immursive easy to use booking engine that portrayed the Sandals experience. The idea was to create a "Dream Vacation Planner", which would feature interactive video, maps, and tools set in a dream-like tone which lead the user to booking a package.


	With this website Motorola introduces their line of products focused for business solutions. The task was to create a simple sophisticated site that speaks to the fact that Motorola/Symbol products are the "Future of Retail". Users are placed in futuristic white room environment, where they are inveted to dig a little deeper. By test driving the products they learn about the product benefits first hand.


	The Pulse of American Express Card Members beats every .001 seconds. The site was designed to give Card Members a feeling of belonging to something bigger, a sense of community. The card member can tap into the vein of the Card Member network and read stories, insider tips, explore offers, and see the latest promotions that American Express has to offer.


	Nine dreamy destinations & the prices drop every 20 minutes. Going Once is a travel promotion site that allows Card members to get unbelievable deals on premium travel offers. The game element on the site consists of a price drop meter that drops every 20 minutes. With limited quantities and many people watching, users are engaged into watching the site closely to get their dream vacations at unbelievable prices.


	The M8 is the only TV on the market with the most shades of black. With that in mind, we created "Meet Black". Black is the composer of beautiful pictures. The user watches as it orchestrates reds, greens, and blues to reveal a rich, dynamic world. The site is Flash based and starts as a close-up of a Samsung® M8 screen and eventually pans back to reveal the M8's world. The site showcases the TV's main features and is based on the manifestaion of Black.

“Beauty That Performs.

The Ultra II is a mobile masterpiece, as It combines form and function to deliver the ultimate experience in communication. This Flash based site gracefully navigates through the phones specs and key functions. Each section is controlled by a dynamic storyline slider that activates a composed performance. The phone is an embodiment of a work of art, so the performances shed fresh paint tastefully off the phones exterior.


	South Florida suffers from a yearly threat of hurricanes and countywide flooding. This period is Terremarks peak season. So with this in mind we set out to target the BDM's when it comes to data preservation. IT Manager's are commonly the go to person when it comes to making the right decision, What Not To Do In Case Of A Server Emergency was created with them as our target.The campaign consisted of spoof server room safety sign ads, online advertising, and a spoof IT edition emergency preparedness kit. The campaign was run in local magazines & newspapers, and was talked about in local media for its originality.


	The South Beach Wine & Food Festival is a national, star-studded, three-day weekend destination event showcasing the talents of the world’s most renowned wine and spirits producers, chefs and culinary personalities. Here is a sample of the 2006 event campaign. Some of the work that was created included: 06 branding excersise, a national ad campaign, DM collateral, and city wide outdoor advertising which included billboards and street signage.


	The task at hand was to add flare and character to the new Intec packaging. A new design language and tone was created for the various gaming system products that Intec manufactures. Aside from the re-designed packaging, a series of "Maximum Gaming" ads were created to help support the new branding and packaging efforts. The ads were designed to give the reader an insider's glimpse into the gamers world and their tool of choice. It shows how even the most expert gamer relies on the performance of their Intec product.