The challenge was to create an online initiative that would increase awareness and subscriptions to the Washington Post. With everything going on in our world today we created “Polinomics” a unique positioning that the Post could own. Polinomics is a formula that brings the world of politics and economics together and serves it in a relevant format for BDM’s, Politicians, and Prosumers to use as a trusted source. Polinomics was spread across bought, earned, and owned media with plans to spread beyond digital.
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| Concepting. Lead Art Direction. Design. |
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| Banner Ad: This is an example of an online banner for the Washington Post. |
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| Banner Ad: This is an example of an online banner for the Washington Post. |
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| Banner Ad: This is an example of an online banner for the Washington Post. |
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| Rich Media ad: This an example of a Full Page take over for the Washington Post. |
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| Banner Ad: This is an example of an online banner for the Washington Post. |
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| Banner Ad: This is an example of an online banner for the Washington Post. |
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| Banner Ad: This is an example of an online banner for the Washington Post. |
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| Banner Ad: This is an example of an online banner for the Washington Post. |
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| Banner Ad: This is an example of an online banner for the Washington Post. |
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| Washington Post Landing Page: The following is Polinomics branded landing page housed on WashingtonPost.com that online banners would drive to. It featured expert commentaries and articles, and featured a special insider section for members. |
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| Washington Post Mobile App: The following is Polinomics mobile app that kept users up to date with the latest in Polinomics. |
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