South Florida suffers from a yearly threat of hurricanes and countywide flooding. This period is Terremarks peak season. So with this in mind we set out to target the BDM's when it comes to data preservation. IT Manager's are commonly the go to person when it comes to making the right decision, What Not To Do In Case Of A Server Emergency was created with them as our target.The campaign consisted of spoof server room safety sign ads, online advertising, and a spoof IT edition emergency preparedness kit. The campaign was run in local magazines & newspapers, and was talked about in local media for its originality.