Rolling Stone magazine is probably one the most iconic and respected brands in the world. The magazine has stood as the peoples voice for music, politics, and pop culture for generations. The challenge was to give the brand a digital overhaul. The challenge was to keep the same tone visually and contextually but add the depth and layering that is only possible in a digital format. The goal was to add some “Rolling Stone” to these extensions of the brand and make them the “Official” online source for all things related to music, politics, and pop culture.
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| Creative Strategy. Concepting. Lead Art Direction. Design. |
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| RollingStone.com: This is an example of what the Rolling Stone website experience could look like. Some unique features are horizontal layout, a consistent design vocabulary with printed edition, bold type and imagery, simplified and limited content on homepage, and areas for premium ad placements. |
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| RollingStone.com: This is another example of what the Rolling Stone website experience could look like. Some unique features are horizontal sliding layout, a consistent design vocabulary with printed edition, bold type and imagery, expanding panels, and areas for premium ad placements. |
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| RollingStone.com: This is an example of what the Rolling Stone website content pages could look like. Some unique features are horizontal sliding layout, hyperlinked key words (for easy deep diving capabilities), bold type and imagery, interactive page indicators, and areas for premium ad placements.. |
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| Rolling stone YouTube channel: A premium YouTube Channel was created to house exclusive rolling stone content, coverage, and interviews. It was designed to allow contextual social commentary over videos and it also tapped into the pulse of the people by featuring a twitter feed. |
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| RollingStone Pandora Channel: A Pandora Channel was created to give users exclusive early access to Rolling Stone pre-released tracks and access to the best music from artist featured on the pages of Rolling Stone magazine. |
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| Rolling Stone Mobile App: A premium iPhone app was created for Rolling Stone. The app featured Rolling Stone trivia only Rolling Stone junkies would know answers to. The app also featured a high score tally to see who is the ultimate Rolling Stone fan and sharing functions so users could compete with their friends. |
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| Rolling Stone Mobile App: A premium iPhone app was created for Rolling Stone. The app allowed users to read reviews, rate albums, listen to and purchase Rolling Stone recommended albums. |
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| Rolling Stone Itunes Store: A premium iTunes store was created to highlight featured artist but also to allow users to read reviews, rate albums, listen to and purchase Rolling Stone recommended albums. |
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