The NIKE iD Web site provides a fun and easy way for users to customize and buy footwear and gear. This site prototype was designed to relate to both athlete and artist. The idea was to mash these cultures together and focus on style and individuality. The site would feature an organic customization process that allows the user to design their gear from the "Swoosh" up. This free form design process would give total control to the user & their imagination. The sites "Muse" section would feature gear made by celebrities and designers.
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| Creative Strategy. Concepting. Lead Art Direction. Design. |
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