The task at hand was to add flare and character to the new Intec packaging. A new design language and tone was created for the various gaming system products that Intec manufactures.

Aside from the re-designed packaging, a series of "Maximum Gaming" ads were created to help support the new branding and packaging efforts. The ads were designed to give the reader an insider's glimpse into the gamers world and their tool of choice. It shows how even the most expert gamer relies on the performance of their
Intec product.