Humana is one of the largest players in the health care industry pioneering the games for health movement. Their vision is to create ways for people of all ages to reach new levels of health and well being through the use of video game technology. The task was to create a unique brand for Humana, one that would speak to it's audience and not feel like an insurance company. So the strategy was to use a fun and illustrative tone to introduce the brand to a broad audience of gamers and no-gamers, young and old alike. A few elements were created to support the beta phase of the brand. A few of those elements were: a flash micro site, a full conference presence, a brochure, tees, and even toys.
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| Creative Strategy. Brand Strategy. Concepting. Lead Art Direction. Design. |
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